Achievement Spotlight: Swanson Russell

Swanson Russell Recognized at Downtown Lincoln Association Awards

The Downtown Lincoln Association recognized Swanson Russell with its Significant Private Development Award at the 2016 Downtown Impact Awards luncheon October 27 at the Embassy Suites.

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The Downtown Impact Awards honors significant contributions to downtown Lincoln. Swanson Russell was cited for its new 12,000-square-foot addition and interior renovations to its existing building. The construction work was completed in October 2016.

“Swanson Russell needed a space that suited our culture and growing business while maintaining our presence in the revitalized downtown community,” said Dave Hansen, partner and CEO at Swanson Russell. “The new addition and renovation of existing space has allowed more collaboration, interaction and shared goals for meeting our employees’ and clients’ needs.”

The addition includes meeting rooms, employee lounges and a presentation room with an exterior patio. The agency’s existing building connects to the addition via a second-floor walkway. Major interior renovations in the existing building include expanded meeting rooms and contemporary designs. Both the new addition and existing remodel feature a spatially open concept to better accommodate the Lincoln office’s 110 employees.

Past Presidents: Where Are They Now? Featuring Becky Perrett

Where do you currently work and in what position?
Runza® National – Director of Marketing

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Becky Perrett, Runza National

How do you think your involvement with AMA led you to that position?
I was hired at Runza® prior to becoming involved with the AMA, but know my membership and experiences have made me a better marketer, leader and thinker.

What is your best memory or takeaway from being involved in AMA?
Leadership Summit in Chicago is one of my best memories; fantastic networking, team building, and idea sharing plus our /cr Super Hero shirts were the talk of the conference. (/cr was the one-stop-shop info hub for Chapter Resources)

What has been your biggest marketing or career accomplishment?
Tie – Achieving a Master’s degree and being selected as one of Lincoln’s 20 Under 40 for my efforts at work and in the community.

What advice do you have for entry- and mid- level marketers?
Try new things, look for opportunities to network, be someone others like to work with and make yourself invaluable through hard work, follow through & consistently offering ideas.

What hobbies do you have outside of your love for marketing?
Traveling, volunteering, reading & spending time with friends & family.

What is your favorite marketing campaign?
So difficult to choose just one – Dove Beauty. We all like campaigns that are funny or silly, but this one made us think and have a conversation. Awesome!

Achievement Spotlight: Vision Exhibits

Vision Exhibits takes home top honors

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A consistent winner of awards for their innovative designs and lead-generating trade show exhibit solutions, Vision Exhibits has added three more awards to their extensive list of professional achievements.

Two prestigious gold MarCom awards were awarded for their work on behalf of Xcellience, a company that offers scientific solutions to pharmaceutical and biotech companies world-wide and Bartlett & West, an engineering and technology firm. They also garnered an honorable mention for a two-level display that featured a Legos themed environment for Union College.

The Xcellience display featured an open environment, repurposed graphics including LED edge lights around the graphics, a six-seat conference room and work stations for maximum interaction. Bartlett & West, a Topeka-based firm that exhibits at more than 40 trade shows annually, needed interchangeable messaging and imaging as well as a scaleable design that could be modified for different shows.

To check out the all the award-winning work from Vision Exhibits, go to visionexhibits.com or Facebook.

Achievement Spotlight: KidGlov

KidGlov helps make Give to Lincoln Day a success

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This year, the Lincoln Community Foundation used video in a BIG way for their Give to Lincoln Day campaign to encourage participation in their annual fundraising event.

KidGlov produced three short videos for social media. Google ads, mobile ads and a Snapchat filter were also added to the Foundation’s Digital Marketing mix.

A total of 207,667 people were reached through the paid social media campaign. The Give to Lincoln Day ads garnered 98,884 video views and 1,394 reactions, comments and shares.

Watch how Lincoln hopped to it for Give to Lincoln Day.

See more Give to Lincoln Day results.

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KidGlov announces new team members, promotions

KidGlov promotes Jen Landis to Vice President, Creative Director. In this role Jen serves as an active member of the executive team and leads the Lincoln-based advertising agency’s web development, video production and graphic design functions.

“Jen exudes the KidGlov brand tenets of creativity, courage, determination, love and loyalty,” states Lyn Wineman, KidGlov President : Chief Strategist. “Her involvement in the past year has helped us achieve significant growth and acquire exciting new accounts.”

When not at KidGlov, Jen designs for her own company, Pincurl Girls, leads Lincoln’s Craftacular holiday shopping event and can often be found exhibiting at local arts shows. She serves on the boards of the American Advertising Federation of Lincoln and Camp Summergold.

Erin Clark has taken on the role of Marketing Manager. Her responsibilities include account management and helping with creative production. Prior to joining KidGlov, Erin was Creative Services Director at the Lincoln YMCA, where she received the YMCA Freedom within the Framework Award. She was also recognized by the AAF, being awarded the 2016 AAF Ad Rookie of the Year. She graduated from Concordia University with a BFA in Graphic Design and a minor in Communications.

Molly Gruener will act as Marketing Coordinator, working to manage the flow of projects from start to finish. Molly graduated from the University of Nebraska where she received a BA in Management and a minor in Marketing. She has served as VP of Programs for UNL’s American Marketing Association Collegiate chapter and received Student Marketer of the Year at the 2016 AMA Prism Awards.

“We’re so excited to have Erin and Molly join us,” said Lyn Wineman, KidGlov’s President and Chief Strategist. “They’re both smart, energetic and passionate about doing incredible work.”

KidGlov advances brands through strategy, campaigns, public relations, print, digital and social marketing. More at KidGlov.com.

AMA Member Spotlight: Nancy McCready


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Nancy McCready, Commercial Investment Properties

I am currently the Marketing Director for Commercial Investment Properties (CIP).

I grew up in Topeka, Kansas, and attended Kansas State University (go Cats!). I graduated with a Bachelor of Science degree with majors in journalism/mass communications and advertising. I minored in family studies and human services.

How long have you been an AMA member?
I was introduced to the AMA in 2011 and quickly fell in love with the organization. I joined soon after and have since served on the board for two years, in addition to overseeing the BrandMe SIG for two years. On the board, I served as the Prism Awards co-chair and the communications chair. Both positions were fulfilling in their own ways. One of the most rewarding experiences, though, was transitioning the Prism Awards ceremony from a lunchtime event to an early evening event with my co-chair, Erin Wirth.

What are your job responsibilities? How has AMA helped you be more successful in your professional endeavors?
My job responsibilities include a little bit of everything, as we have a small marketing team and perform most all functions in-house. It keeps me on my toes, though, and I am always learning something new. The AMA has been extremely beneficial to me in both keeping me up to date on trends and connecting me with other marketers in Lincoln. Both have been invaluable to my career.

What have you enjoyed most about being an AMA member?
The people and the programming — especially the SkillSchools. If you have never been to a SkillSchool session, I highly recommend it! It’s my favorite addition to the programming mix.

What do you like to do in your spare time?
My husband and I own a photography business called n2photography, so much of my spare time is spent photographing people and their loved ones. I love it and all the people we’ve met because of it. I also love the outdoors and have recently become addicted to kayaking. So, if you see a little Honda driving around with two big kayaks strapped to the top, it might be me!

What is something people would be surprised to know about you?
I’ve taken a belly dancing class.

What is your best career advice for your fellow marketers?
Be resourceful. Be a life learner. Be open to new opportunities.

Do you have any favorite marketing blogs, books or podcasts?
My favorite podcast as of late is “How I Built This” by NPR. It profiles entrepreneurs who started their own businesses and chronicles the challenges they faced before finding their success. While not specifically a marketing podcast, I find a lot of inspiration as a marketer from hearing these stories.

What is your favorite local restaurant?
This is a tough question! Lincoln has many great local businesses. I’d have to say my favorite local restaurant, though, is Bread & Cup.

Past Presidents: Where Are They Now? Featuring Lyn Wineman

Where do you currently work and in what position?
President : Chief Strategist at KidGlov.

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Lyn Wineman, KidGlov

How do you think your involvement with AMA led you to that position?
I have a unique experience as the AMA Board President who recruited me (Kelley Peterson) has joined me at KidGlov as Vice President and Creative Director. I could tell when we worked together on the AMA board that we had similar passion and drive and it has proven to be both life- and career-changing.

What is your best memory or takeaway from being involved in AMA?
The early 2000s was a different time for AMA Lincoln. The group had dwindled down to the point where leadership was questioning whether we should even remain as an independent chapter. Through sheer determination and hard work we pulled ourselves up by our bootstraps and battled through the tough times. During these years we were forced to re-evaluate everything, this process led to the launch of both the Prism Awards and Non-Profit Branding 101 (now known as Cause Camp).

Of course being awarded Marketer of the Year in 2007 and receiving the Lifetime Achievement Award/Hall of Fame recognition in 2014 were also pretty great.

What has been your biggest marketing or career accomplishment?
I went out on my own and opened my business in 2010. However, my proudest moment was on Valentine’s Day 2013 when we rebranded using our own proprietary Brand Advancement process (launched at an AMA Meeting). This was the successful culmination of my personal dream and the company vision.   There’s an old saying that “to handle something with kid gloves” means to treat it with special care. The name KidGlov embodies our style of business—to strategically advance our clients and our team members for success.

What advice do you have for entry- and mid- level marketers?
Margaret Mead said, “Never doubt that a small group of thoughtful, committed citizens can change the world.” We all have the ability to make a big impact in our own way. The smallest word of encouragement or extra ounce of determination can cause a positive ripple effect.  I believe that marketing changes the world. We educate audiences and move them to action. We sell products that lead to job creation. We drive donations to charitable organizations that help others.

What hobbies do you have outside of your love for marketing?
I am a new “empty-nester”. My youngest two children Scott and Haley are successful college students at UNL and UNO respectively. My oldest daughter Erin has just started working at KidGlov (yeah!). I plan to fill my time restoring our historic family farm, working on my fitness goals, watching Haley compete with the UNO Women’s Golf Team and raising a small flock of peacocks, one dog and one cat.

What is your favorite marketing campaign?
I’ll share two.
1 – Raisin Bran “Two Scoops” campaign. When I was first starting out in account service someone shared a case study of how that campaign was inspired by an enterprising young account exec who wrote an amazing creative brief. That inspired me to take extra pride in my role of providing strategic information to creative teams.
2 – Career Builder did a 2008 Super Bowl Commercial called “Follow Your Heart.” In the commercial a woman’s heart literally jumps out of her chest onto her desk, runs down the hall and waves a white flag. While the pundits never named this as a top SuperBowl commercial, I remember having an “aha” moment that lead me down the path to opening KidGlov in 2010. It spoke to my entrepreneurial soul. I want to do the kind of work that inspires others to take action and follow their dreams.

A little bit more about Lyn Wineman, KidGlov President and Chief Strategist:
Lyn is a marketing veteran with nearly 30 years of experience. She now leads a diverse team of passionate and talented professionals to drive growth through strategic branding and marketing communications. In addition to founding KidGlov, Lyn has played key leadership roles including: President, Pickering Creative Group; Senior Vice President, Swanson Russell Associates; Marketing Director, Tabitha; and President, Lincoln Chapter of the American Marketing Association.

Lyn has extensive brand advancement experience. She has been instrumental in marketing efforts for regional and national organizations such as Lancaster Event Center, Lancaster Super Fair, Farmers & Merchants Bank, MembersOwn Credit Union, Tabitha Union Bank, Bryan Health, Gateway Computers and Rain Bird Irrigation.

Lyn has been inducted into the Lincoln Chapter of the American Marketing Association Hall of Fame and was recognized as Marketer of the Year. Lincoln Business Journal included her as one of Lincoln’s 40 under 40.She is a leader within the community, and has served as President of the Lincoln Midwest Ballet Company Board, member of Red Cross Board and President of the Lincoln AMA.

Lyn and husband, Neil, live on a historic farm where they raise a small flock of peacocks. They enjoy spending time with her children Haley, Scott and Erin, and son-in-law Kade.

 

Past Presidents: Where Are They Now? Featuring Jennifer Schultz

Where do you currently work and in what position?

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AMA Lincoln President, 2010-2011

Director of Development Communications, University of Nebraska Foundation

How do you think your involvement with AMA led you to that position?

There are a lot of big and small connections that have attributed to where I am at today. AMA has helped me grow and nurture my local network to the point where I am confident that I can find a mutual connection with nearly each new person I meet in our community. On a larger scale, my volunteer experience through AMA has provided me with a national network of marketing professionals. Again, the mutual connections that I have made at that level have also directly contributed to where I am at today. In addition, the educational content that accompanies my membership and engagement with the organization has helped me better clarify for myself what I want to do and where I want to be (i.e., non-profit vs. for-profit, agency vs. in-house marketing department).

What is your best memory or takeaway from being involved in AMA?

The people I’ve met along the way – at both the local and national level. The professional development programs are excellent, and I always have at least one tidbit I can take away from them. However, the people I have meet and learned from are what have really had the largest impact on me both personally and professionally over the years.

What has been your biggest marketing or career accomplishment?

Professional – It’s hard to pinpoint one thing, so this answer is a bit more abstract. I was fortunate to have a job early in my career that was extremely fulfilling on all levels. It taught me to recognize what was important in an employer, in an organization and in just about any professional endeavor. I benchmark against that experience on a regular basis, and it has helped me set my career goals and see where I truly want to be.

AMA – Serving as president of the Lincoln AMA chapter in 2010-11. It was one of the most rewarding (and stressful) things I’ve ever done. I highly recommend it for anyone looking to gain leadership and management experience, but I would suggest not to do it with a newborn at home.

What advice do you have for entry- and mid- level marketers?

Never discount a connection. As a relatively shy introvert, it used to be very hard for me to meet new people unless I was “forced” to network. AMA has not only provided me the avenue within which to expand my network, but it has also helped me learn some of the soft skills needed to enhance your networking. Take advantage of every opportunity you have to create new connections because you never know when your paths may cross again or you may be in need of that person’s knowledge and expertise.

What hobbies do you have outside of your love for marketing?

Sand volleyball, watching Husker athletics, crafty stuff and anything that involves my kids (do your kids count as a hobby?) – sports, 4-H, trips to the library, school activities, board games, etc.

What is your favorite marketing campaign?

There are so many to choose from, but I have to say the campaign that made me repeatedly hit rewind on the DVR was Apple’s Mac vs. PC campaign that ran in the mid 2000s. It was so simple yet so effective.