New Marketing Book Club SIG

By Nia Nielsen, Past President & Book Club SIG Leader

I like big books…

Growing up I got in trouble for reading too much. True story. After a weekend of binge reading, my mom, exasperated, finally threatened to ground me if I did not go outside and get some fresh air. Well I did go outside, but I took my book with me and locked myself in my parent’s 1992 Buick Regal. Needless to say I lost some privileges that weekend, but my love of reading stuck with me.

Fast forward to 2015, when I was asked to lead a Special Interest Group (SIG) for the Lincoln AMA. Immediately my mind jumped to what I need most in my life the idea of leading a marketing book club. Can we talk about perfection?

books + marketing + wine = love

Did I mention wine? Yes, there could be wine.

So here is where you come in. Take this quick survey to tell us what marketing books you’ve been wanting to read, what time works best to meet, and if you like big books as well.

While I’m at it I just going to leave this here.

 

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