Past Presidents: Where Are They Now? Featuring Jennifer Schultz

Where do you currently work and in what position?

jennifer-schultz-headshot
AMA Lincoln President, 2010-2011

Director of Development Communications, University of Nebraska Foundation

How do you think your involvement with AMA led you to that position?

There are a lot of big and small connections that have attributed to where I am at today. AMA has helped me grow and nurture my local network to the point where I am confident that I can find a mutual connection with nearly each new person I meet in our community. On a larger scale, my volunteer experience through AMA has provided me with a national network of marketing professionals. Again, the mutual connections that I have made at that level have also directly contributed to where I am at today. In addition, the educational content that accompanies my membership and engagement with the organization has helped me better clarify for myself what I want to do and where I want to be (i.e., non-profit vs. for-profit, agency vs. in-house marketing department).

What is your best memory or takeaway from being involved in AMA?

The people I’ve met along the way – at both the local and national level. The professional development programs are excellent, and I always have at least one tidbit I can take away from them. However, the people I have meet and learned from are what have really had the largest impact on me both personally and professionally over the years.

What has been your biggest marketing or career accomplishment?

Professional – It’s hard to pinpoint one thing, so this answer is a bit more abstract. I was fortunate to have a job early in my career that was extremely fulfilling on all levels. It taught me to recognize what was important in an employer, in an organization and in just about any professional endeavor. I benchmark against that experience on a regular basis, and it has helped me set my career goals and see where I truly want to be.

AMA – Serving as president of the Lincoln AMA chapter in 2010-11. It was one of the most rewarding (and stressful) things I’ve ever done. I highly recommend it for anyone looking to gain leadership and management experience, but I would suggest not to do it with a newborn at home.

What advice do you have for entry- and mid- level marketers?

Never discount a connection. As a relatively shy introvert, it used to be very hard for me to meet new people unless I was “forced” to network. AMA has not only provided me the avenue within which to expand my network, but it has also helped me learn some of the soft skills needed to enhance your networking. Take advantage of every opportunity you have to create new connections because you never know when your paths may cross again or you may be in need of that person’s knowledge and expertise.

What hobbies do you have outside of your love for marketing?

Sand volleyball, watching Husker athletics, crafty stuff and anything that involves my kids (do your kids count as a hobby?) – sports, 4-H, trips to the library, school activities, board games, etc.

What is your favorite marketing campaign?

There are so many to choose from, but I have to say the campaign that made me repeatedly hit rewind on the DVR was Apple’s Mac vs. PC campaign that ran in the mid 2000s. It was so simple yet so effective.

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