KidGlov helps make Give to Lincoln Day a success
This year, the Lincoln Community Foundation used video in a BIG way for their Give to Lincoln Day campaign to encourage participation in their annual fundraising event.
KidGlov produced three short videos for social media. Google ads, mobile ads and a Snapchat filter were also added to the Foundation’s Digital Marketing mix.
A total of 207,667 people were reached through the paid social media campaign. The Give to Lincoln Day ads garnered 98,884 video views and 1,394 reactions, comments and shares.
Watch how Lincoln hopped to it for Give to Lincoln Day.
See more Give to Lincoln Day results.
KidGlov announces new team members, promotions
KidGlov promotes Jen Landis to Vice President, Creative Director. In this role Jen serves as an active member of the executive team and leads the Lincoln-based advertising agency’s web development, video production and graphic design functions.
“Jen exudes the KidGlov brand tenets of creativity, courage, determination, love and loyalty,” states Lyn Wineman, KidGlov President : Chief Strategist. “Her involvement in the past year has helped us achieve significant growth and acquire exciting new accounts.”
When not at KidGlov, Jen designs for her own company, Pincurl Girls, leads Lincoln’s Craftacular holiday shopping event and can often be found exhibiting at local arts shows. She serves on the boards of the American Advertising Federation of Lincoln and Camp Summergold.
Erin Clark has taken on the role of Marketing Manager. Her responsibilities include account management and helping with creative production. Prior to joining KidGlov, Erin was Creative Services Director at the Lincoln YMCA, where she received the YMCA Freedom within the Framework Award. She was also recognized by the AAF, being awarded the 2016 AAF Ad Rookie of the Year. She graduated from Concordia University with a BFA in Graphic Design and a minor in Communications.
Molly Gruener will act as Marketing Coordinator, working to manage the flow of projects from start to finish. Molly graduated from the University of Nebraska where she received a BA in Management and a minor in Marketing. She has served as VP of Programs for UNL’s American Marketing Association Collegiate chapter and received Student Marketer of the Year at the 2016 AMA Prism Awards.
“We’re so excited to have Erin and Molly join us,” said Lyn Wineman, KidGlov’s President and Chief Strategist. “They’re both smart, energetic and passionate about doing incredible work.”
KidGlov advances brands through strategy, campaigns, public relations, print, digital and social marketing. More at KidGlov.com.